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Research papers

Technology, the family, and consumer behavior

The purpose of this paper is to propose that consumer research can contribute even more if some efforts were to be spent - by researchers and corporate managers alike - on observing how consumers interact with technology, that is to say, with the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Franco M. Nicosia
June 15, 1983
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Citation

Nicosia, F. M. (1983a, June 15). Technology, the family, and consumer behavior. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/technology-the-family-and-consumer-behavior


Research papers

A planning language

This paper is to be a personal memoire with acknowledgements for the title to Iverson and to Alexander, Ishikawa, and Silverstein. It is in no sense a review of SRI's position on either Strategic Planning, or for that matter Market Research. The...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: John B. O'Mulloy
June 15, 1983
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Citation

O'Mulloy, J. B. (1983a, June 15). A planning language. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-planning-language


Research papers

Exploration into the time-money tradeoff

The paper describes the construction - of a survey instrument to measure the value of time relative to that of money. It then illustrates how that instrument may be applied to explore one aspect of technology's impact on the valuation to time: the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Authors: John Deighton, Franco M. Nicosia, Yoram Wind
June 15, 1983
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Citation

Deighton, Nicosia and Wind (1983a, June 15). Exploration into the time-money tradeoff. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/exploration-into-the-time-money-tradeoff


Research papers

Human motivation and quality marketing in a changing world

We are all aware that our world is changing rapidly and significantly. This is true on every level—individual, family, community, organisational, cultural and global. In this paper I focus on the individual and global levels, as they are...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Barry McWaters
June 15, 1983
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Citation

McWaters, B. (1983a, June 15). Human motivation and quality marketing in a changing world. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/human-motivation-and-quality-marketing-in-a-changing-world


Research papers
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Citation

Kelley, Wood, Ushikubo, Torii and Shalofsky (1983a, June 15). Welcome to the conference. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/welcome-to-the-conference


Case studies

Strategic planning and visual communications

The paper seeks to demonstrate that research continues to play an important role in the development, execution, and refinement of marketing strategies made manifest through visual communication. Interest in such research appears to be growing, not...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Marlyn (Mim) Ryan
June 15, 1983
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Citation

Ryan, M. (. (1983a, June 15). Strategic planning and visual communications. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/strategic-planning-and-visual-communications


Research papers

Management perspective in long range planning

I would like to address my remarks today to the evolution of long-range planning within Levi Strauss International, how we've increased our focus on strategic planning and the role that marketing research has played in the process. We all have our...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Thomas Tusher
Company: Levi Strauss & Co.
June 15, 1983
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Citation

Tusher, T. (1983a, June 15). Management perspective in long range planning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/management-perspective-in-long-range-planning


Research papers

Introduction to the conference

The purpose of the author is to try to explain, to challenge and to provide a framework for this Conference.

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Jacques E. Andriessens
June 15, 1983
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Citation

Andriessens, J. E. (1983a, June 15). Introduction to the conference. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/introduction-to-the-conference


Research papers

Is the Japanese market difficult for foreign exporters to enter?

Several case studies of Japanese and foreign companies will be discussed in an attempt to answer these questions. The case studies are simplified for the purpose of pinpointing specific marketing elements. They do not necessarily give overall picture...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Tom Hara
June 15, 1983
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Citation

Hara, T. (1983a, June 15). Is the Japanese market difficult for foreign exporters to enter?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-the-japanese-market-difficult-for-foreign-exporters-to-enter-